Choosing the right paid media agency can be the difference between profitable growth and wasted budget. Before you sign anything, ask these ten questions.
1. Who will actually run my account? Make sure a senior strategist manages your campaigns, not a junior learning on your budget.
2. Do I own my ad accounts and data? The answer should always be yes. You should keep your accounts, pixels and history if you ever leave.
3. How do you report results? Look for live dashboards and plain-English reporting focused on revenue, ROAS and cost per acquisition, not just clicks.
4. What is your pricing model? Understand whether it is a flat fee or a percentage of spend, and what is included.
5. Is there a long-term contract? Month-to-month terms keep an agency accountable to results.
6. Which platforms do you specialize in? A good partner is honest about where your budget will work hardest.
7. How do you approach creative and testing? Winning ads come from structured testing, not guesswork.
8. How is conversion tracking handled? Accurate, server-side tracking is the foundation of good decisions.
9. What results have you driven for similar businesses? Ask for relevant examples.
10. What happens in the first 30 days? A clear onboarding and audit process is a strong signal.
If an agency answers these openly and honestly, you are in good hands. At Gadsacc we are happy to answer all ten before you commit to anything.