If you are thinking about hiring an agency to run your Google Ads, the first question is usually simple: what will it cost? The honest answer depends on your ad spend and how much help you need, but the ranges are clear and predictable.
Most small and mid-sized businesses pay between 500 and 2,000 dollars per month for professional Google Ads management. This is charged either as a flat monthly retainer or as a percentage of ad spend, typically 10 to 20 percent for larger accounts.
Flat retainers are the most common model for businesses spending under about 30,000 dollars per month. They are predictable and easy to budget for. At Gadsacc our plans start at 499 dollars per month and scale based on the number of platforms and your total ad spend.
Percentage of spend pricing tends to make more sense for larger accounts. If you spend 75,000 dollars or more per month, a fee of 10 to 15 percent of spend keeps the agency aligned with your growth while covering the deeper work large accounts require.
Watch out for hidden costs. Some agencies charge setup fees of 500 to 5,000 dollars or lock you into long contracts. We include onboarding and account setup in every plan and work month to month.
Remember that the management fee is separate from your ad budget. Your ad spend is paid directly to Google and always stays in your own account. A good agency should pay for itself many times over by improving your return on ad spend, lowering your cost per acquisition, and eliminating wasted budget.
Want a clear proposal with the exact monthly fee for your business? Request a free audit and we will send one within a business day.